What is
Is your service 'Proudly Community Owned'?
The Community Child Care 'Community Ownership Endorsement Scheme' is designed to help us showcase what is unique and special about community owned child care and promote our services within an increasingly competitive and privatized market.
Families and the community are often unaware of the differences between commercial (for-profit) and community owned (not-for-profit). The 'Community Ownership Endorsement Scheme' was created to help parents and the community identify quality community owned and managed children's services, where they can share in shaping the focus of their service.
What is Community Ownership?
Community owned children's services are owned by community groups or organisations, rather than by individuals. They are run on a not for profit, break-even basis by voluntary parent and community committees of management, local government, church groups, hospitals, school councils or tertiary institutions. Any operating surplus is directed back to the service.
Community owned services are fundamental to the development of a civil society and to the preservation of high quality care standards.
What is the Community Ownership Endorsement Scheme?
The Community Ownership Endorsement Scheme is open to long day care, occasional care, outside school hours care and family day care services.
The aims of the Community Ownership Endorsement Scheme are to:
- Make community owned children's services more readily identifiable to the public;
- Promote high quality;
- Give parents the opportunity to make informed choices.
The Community Ownership Endorsement Scheme allows parents and others to understand the significance of community ownership and to identify services to make informed choices.
Being endorsed gives services the right to use the registered trademark 'Proudly Community Owned', which is widely recognised as a sign of high quality community owned care.
What do I receive once the service is endorsed as 'Proudly Community Owned'?
- The right to use the 'Proudly Community Owned' trademark in promotions of your service;
- An external colour sign (0.9 x 0.9m);
- Listing on CCC website, complete with links to your service's website;
- Marketing resources including model press releases, newsletter articles, community ownership information and lobbying advice;
- Electronic 'Proudly Community Owned' logos to produce your own materials;
- A voucher for free CCC training in marketing, advocacy and community ownership; and,
- Access to other high quality marketing materials at affordable prices.
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